Siddharth Mohan Nair

An energy and environmental engineering graduate from Tamil Nadu Agricultural University and a student of law from Government Law College, Chennai, Siddharth Mohan Nair from Kerala is a Gandhian and a habitual wearer of Khadi. Other than promoting swadeshi enterprises and Khadi to which he has a sentimental attachment, Siddharth likes to read, write, travel, and have deep and long conversations with people. The idea of starting DesiTude came to him after he hit upon the concept of Khadi denim, which, according to him, has a good potential to be promoted among people, especially the youth, because it requires less maintenance than regular Khadi.